DKNY JEANS

The New York brand opens a flagship store on London\'s New Bond Street

DKNY Jeans, one of the Big Apple\'s best-loved fashion brands, is now available to buy in the Big Smoke with a new flagship store on New Bond Street. Proof (if it were needed) of London\'s prominence on the international fashion map, the 4,400-square-foot retail space takes New York\'s gallery as its inspiration. Customers are greeted by striking black-and-white graphics with judicious (read: widespread) use of DKNY Jeans\' signature taxicab yellow, with hanging rails suspended from the ceilings to showcase the collection. With the flagship New Bond Street branch the latest in a veritable fleet of standalone stores around the country, including Birmingham, Liverpool, Manchester and London\'s Brompton Road, it\'s practically an invasion (albeit a very stylish one).